The First 40
Reminding new mothers that postpartum recovery is a journey, not a race; it’s okay to slow down, rest, and give your body the time it needs to heal.
The First 40
Mobile App
The First 40 is your simple companion for those early weeks after giving birth.It's designed to be a gentle reminder to give yourself some of the care and attention you’ll be giving your baby.You're pregnant for an average of 280 days, yet there’s often pressure to recover in a fraction of that time.The First 40 gives you an easy way to track your early recovery days, together with daily affirmations, reminding you that your healing cannot be rushed, and that it's okay not to feel okay.For less than the loose change you’d find at the bottom of your handbag, you can make sure you'll have words of comfort and reassurance at hand when you’ll need them most.One-time payment. No subscriptions. No upsells. No ads.
Prefer a paper copy?
Some of us just prefer paper, right?!A calendar stuck on the fridge, a notepad full of scribbles, post-it notes everywhere… there’s something comforting about seeing it right in front of you. And, of course, there’s the pure joy of ticking something off with an actual pen (so satisfying!).That’s why The First 40 now comes as a simple printable 40-day chart: something you can stick up on the wall, tick off, and see your recovery progress unfold day by day.
Join our Community
At ShoukStork, we’re here to make the days before and after birth gentler, calmer, and a little more supported. The First 40 is just one of the ways we do that.When you sign up to our newsletter, you’ll be part of the wider ShoukStork family.As a welcome, you’ll receive our list of '40 Things Mothers Might Not Have Told You Yet'Curated with honesty and heart by Vicki, our founder at ShoukStork, this list shares the things she wishes she’d been told before her first child.
You’re not just a mother...
you’re a woman who matters just as much as the little one you gave birth to.You shouldn't be an afterthought.Your healing matters.Your needs matter.Just as your baby thrives when nurtured, so do you.Be gentle with yourself, and know that slowing down is part of moving forward.With love,
VickiA mum of two who knows the struggles of those early days first-hand. After navigating postnatal depression with her first, she discovered ways to care for herself before welcoming her second, and now shares them so others can feel stronger and more prepared.